Users will soon have a fresh option that allows them to lessen the quantity of AI-created media appearing in their streams. This initiative comes as the company announced that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing video streams on a competing service only show content made by AI. A considerable share of this output is considered mass-produced AI material, a label for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from digital art to science explainers, and we intend to give people the option to adjust the amount of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app labeled as artificially created. In total, over 100 mn media items are submitted to the platform daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the amount of AI-generated videos they see by using the content preference feature in the app and choosing “AI-generated content”. Other topics that are already be adjusted under the setting cover politics, style, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to label convincing AI-made content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the service will now add an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This action is designed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for experts and institutions to create learning resources about using AI responsibly. This program will assist educational bodies dedicated to teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, amid debate over plans to lay off numerous content moderators in the UK. TikTok is expected to eliminate 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it is viewed by humans. The platform reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
